Ready to make a real impact in cybersecurity? At Critical Start, we're not just protecting organizations; we're redefining how it's done. We're a team united by an inspiring purpose: to stop breaches, simplify security, and shape the future of cyber defense. If you're passionate about cutting-edge technology, thrive in a collaborative environment, and want your work to truly matter, you've found your home. 

We deliver 24x7 AI-accelerated, human-validated detection, investigation, and response across IT and OT. This means we cut through the noise, investigate real threats, and take trusted, SLA-backed action—all powered by the brightest minds and the latest AI. Since 2012, we've been helping organizations outpace evolving attacks with faster response, fewer escalations, and measurable risk reduction. 

Innovation isn't just a buzzword here; it's our DNA. We pioneered the first MOBILESOC app for on-the-go detection and response, infused AI into automated alert resolution to eliminate noise, and slashed investigation time by an astounding 99.3%. We're transforming how security teams work, and you could be a part of it. From AI-assisted triage to analyst copilots that elevate human expertise, we combine machine intelligence with human judgment to deliver outcomes our customer’s trust. 

If you're looking for a high-trust, high-impact team where your ideas are amplified by AI and valued by colleagues and customers alike, Critical Start is the place for you. Come build the future of cybersecurity with us. 

Want to hear from our team? Watch these videos to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look. 

We’re looking for a creative, curious, and performance-driven Demand Generation Manager who can turn insights into bold ideas—and bold ideas into measurable pipeline. In this role, you will concept, launch, and optimize multi-channel campaigns that stand out, generate demand, and help the sales team start more conversations with the right buyers.

This role is well-suited for an individual who enjoys blending creativity with data, works with a sense of urgency, embraces experimentation, and uses AI to scale impact. You will own outcomes, influence revenue, and have opportunities to grow as we continue building our demand engine.

Build Bold, High-Impact Campaigns

• Develop concepts, hooks, and campaigns across social, email, paid, and web.
• Create compelling short-form and long-form content for multiple channels.
• Collaborate with design partners on visuals, video, and digital experiences.

Own Full-Funnel Demand Generation

• Launch and optimize campaigns that drive awareness, engagement, MQLs, SALs, and opportunities.
• Execute across email, paid media, SEO/SEM, social, and nurture programs.
• Partner with sales and BDR teams to ensure a seamless handoff and strong conversion.

Use Insights to Inform Creativity + Revenue Impact

• Apply intent data, audience signals, market trends, and competitive insights.
• Identify creative opportunities to expand reach, deepen engagement, and accelerate pipeline.
• Surface insights and recommend what to scale, pause, or test next.

Use AI to Increase Velocity and Scale

• Leverage AI for ideation, content creation, optimization, and experimentation.
• Test AI-driven variations to improve efficiency and accelerate campaign execution.

Optimize Paid + Organic Channels

• Support and optimize campaigns across LinkedIn, search ads, retargeting, and paid social.
• Maintain cohesive messaging and creative alignment across all channels.
• Continuously experiment to improve CTR, engagement, conversion, and influenced pipeline.

Cross-Functional Collaboration + GTM Alignment

• Partner with brand, product, field marketing, RevOps, and sales teams to translate GTM priorities into impactful campaigns.
• Share insights and performance trends to inform pipeline strategy, messaging, and audience targeting.
• Ensure all teams stay aligned on plans, timelines, goals, and expected outcomes.

Required Qualifications:

• 5+ years of experience in growth marketing, demand generation, or creative marketing.
• 2+ years of experience in a people management role. 
• Strong creative instincts with the ability to translate messages into standout social posts, ads, emails, and landing pages.
• Hands-on experience executing multi-channel campaigns end to end.
• Strong writing skills across formats and channels.
• Experience collaborating with designers, videographers, or creators to deliver high-quality work quickly.
• Comfortable using AI tools for ideation, writing, content production, and optimization.
• Familiarity with Marketo (or similar), 6sense, Google Ads, LinkedIn Campaign Manager, web analytics, and creative tools such as Canva or Figma.
• Proactive problem-solver who contributes ideas independently.
• Strong cross-functional communication and collaboration skills.
• Ability to thrive in fast-paced, high-growth, and high-ambiguity environments.

Desired Qualifications:

• Experience within growth marketing or demand generation in B2B SaaS, B2B technology, or cybersecurity organizations.
• Exposure to ABM or intent-based programs.
• Experience engaging in community channels (e.g., Reddit, Discord, Slack groups).

What Success Looks Like

• Launching bold, high-impact campaigns that drive measurable engagement, meetings, and qualified pipeline.
• Consistently contributing creative ideas and executing them with speed and precision.
• Improving key metrics such as MQL volume, SAL conversion, cost per opportunity, and opportunity yield.
• Increasing engagement and pipeline from target ICPs and top-tier account lists through ABM initiatives.
• Using AI to meaningfully enhance campaign velocity, content quality, and output.
• Delivering cohesive, modern storytelling across paid and organic channels.
• Helping sales generate more conversations with the right buyers and accelerating revenue impact.

Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously.  

Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking.  

Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do?  

What does our Compensation and Benefits package entail?  

• Competitive salary with bonus potential  

• Comprehensive health benefits with generous employer contributions for medical, dental, and vision 

• Additional Ancillary Benefits offered at 100% employee contribution 

• Unlimited PTO (Paid Time Off) policy 

• Paid Parental and Military Leave  

• Dental and Vision Plan  

• Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage  

• Additional Voluntary Life Insurance coverage  

• 401(k) Plan with Matching Program  

• Mines Employee Assistance Program 

• Monthly Wellness Initiatives  

• Optional Pet Benefits Discount Plan   

We prioritize your privacy and security. Please note that Critical Start will never request financial information or sensitive personal data during the interview process. If you encounter any suspicious requests, do not respond and contact us directly at recruiting@criticalstart.com. Thank you for helping us maintain a safe and trustworthy hiring experience. 

Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.  

This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.  

Mental and Physical Requirements  

It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities.  

Physical:   

• Stationary position for extended periods of time.  

• Constantly operate a computer.   

• Occasionally you may be required to move equipment or other items up to 20 lbs.  

• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.  

Mental:   

• Must be able to apply established protocols in a timely manner.  

• Make timely decisions in the context of workflow.  

• Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota.  

• Ability to work effectively and efficiently in high stress situations.  

• Ability to simultaneously address multiple complex problems.  

For positions that can or will be performed, in whole or in part, remotely within the U.S., range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, experience, performance in the role and potential for revenue generation (sales roles only). 

Compensation:  

The total compensation range (base) being offered for this role is [$105,000 - $135,000 USD]. 

Additional Compensation:  

This role is eligible for the following:performance-based bonus compensation. 

Employment Benefits:  

Comprehensive health benefits with generous employer contributions for medical, dental, and vision, unlimited PTO (Paid Time Off) policy, paid Parental and Military Leave, dental and vision plan, Employer-provided Life Insurance (up to $100K coverage), Long-Term Disability, and Short-Term Disability coverage, 401(k) Plan with Matching Program, 24/7/365 availability of Employee Assistance Program. 

Application Deadline: 

The application deadline for this position is January 31, 2026. 

How to Apply:  

Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/ 

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